Viriou Ipirou 27 - 16562 - Athens - Greece

info@rush-events.com | +30 210 9621193

© 2018 Rush Events

COCA COLA EUROPEAN UNION GROUP – CIPAC ANNUAL EUROPEAN CONFERENCE

Challenge: 

Provision and management of conference services and equipment. Design and execution of 2 concept events. Executive support for team building activity.

​Activation: 

  • 3 days conference held at Cape Sounio premises

  • It was attended by 100 C.C. CIPAC higher management delegates from all EU countries

  • Marc Mathieu, senior vice president, Global Brand Marketing & Creative Excellence for The Coca Cola Company, attended as a guest speaker

  • 2 theme events designed & delivered, included a Greek traditional night

  • Filming activity aspects were supported and facilitated 

MCKINSEY & CO – FOLEGANDROS SUMMER RETREAT

Challenge: 

Plan and execute a 4 days retreat in a remote island, for 120 company employees and family.

​Activation: 

  • Retreat was carried out at the island of Folegandros

  • Theme day events included transformation of 2 remote beach locations into private beach clubs with full scale facilities, brought, constructed and operated only for the occasion

  • Theme nights out, included Greek traditional night, White night party by the pool and private beach party

  • Several project aspects were handled as transportation and logistics, local authorities negotiations, rental and use of services from Athens and nearby islands

  • 42 staff required for the setup and implementation of the entire operation

EUROSTYLE GROUP – JLO SHOP VISIT

Challenge: 

Design and execute the visit of Jennifer Lopez at the JLo shop in Glyfada

​Activation: 

  • A fancy red carpet event was produced and implemented for Jennifer Lopez and few invited media and guests

  • Provided crowd management and security for the VIPs and the1500 excited fans

  • Handled several event aspects, as the site decoration and setup, VIPs’ accreditation system, Live radio booth setup, Jennifer Lopez photo shooting

PERNOD RICARD PROMOTIONAL CONCEPT

Challenge: 

Develop a promotional concept and mechanism to communicate the new ATL in the GR market.

​Activation: 

  • Promotion concept development

  • Project management

  • Liaison with clients' customers 

  • 22 Staff force allocation 

  • Implementation

XANTE LAUNCH EVENT

Challenge: 

Execute the launch event of Swedish brand, Xante in Greece. Introduce it to a small specific target group.

Activation: 

  • Adopted and executed a 5 day mystery interactive game.

  • The game intrigued 20 top 

         bartenders to start seeking clues 

         and info for 5 consecutive days.

  • The revelation event took place in 

         an old warehouse and included  

         special effects, brand owners 

         speech, workshops and dinner.

  • Mobile phones, SMS and web sites were utilized for the implementation of the game.

CHIVAS REGAL - ESTETE PARTIES

Challenge:

Create a concept that will link the Chivas brand with fashion and the glamorous lifestyle

​Activation:

  • 15 Fashion shows in premium outlets

  • Creative branding

  • Models and crew recruitment & coordination

  • Staging

  • Logistics operation management

  • Total staff 18