COCA COLA EUROPEAN UNION GROUP – CIPAC ANNUAL EUROPEAN CONFERENCE

Challenge: 

Provision and management of conference services and equipment. Design and execution of 2 concept events. Executive support for team building activity.

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​Activation: 

• 3 days conference held at Cape Sounio premises

• It was attended by 100 C.C. CIPAC higher management delegates from all EU countries

• Marc Mathieu, senior vice president, Global Brand Marketing & Creative Excellence for The Coca Cola Company, attended as a guest speaker

• 2 theme events designed & delivered, included a Greek traditional night

• Filming activity aspects were supported and facilitated 

MCKINSEY & CO – FOLEGANDROS SUMMER RETREAT

Challenge: 

Plan and execute a 4 days retreat in a remote island, for 120 company employees and family.

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​Activation: 

• Retreat was carried out at the island of Folegandros

• Theme day events included transformation of 2 remote beach locations into private beach clubs with full scale facilities, brought, constructed and operated only for the occasion

• Theme nights out, included Greek traditional night, White night party by the pool and private beach party

• Several project aspects were handled as transportation and logistics, local authorities negotiations, rental and use of services from Athens and nearby islands

• 42 staff required for the setup and implementation of the entire operation

EUROSTYLE GROUP – JLO SHOP VISIT

Challenge: 

Design and execute the visit of Jennifer Lopez at the JLo shop in Glyfada

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​Activation: 

• A fancy red carpet event was produced and implemented for Jennifer Lopez and few invited media and guests

• Provided crowd management and security for the VIPs and the1500 excited fans

• Handled several event aspects, as the site decoration and setup, VIPs’ accreditation system, Live radio booth setup, Jennifer Lopez photo shooting

PERNOD RICARD PROMOTIONAL CONCEPT

Challenge: 

Develop a promotional concept and mechanism to communicate the new ATL in the GR market.

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​Activation: 

• Promotion concept development

• Project management

• Liaison with clients' customers 

• 22 Staff force allocation 

• Implementation

XANTE LAUNCH EVENT

Challenge: 

Execute the launch event of Swedish brand, Xante in Greece. Introduce it to a small specific target group.

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​Activation: 

• Adopted and executed a 5 day mystery interactive game.

• The game intrigued 20 top 

         bartenders to start seeking clues 

         and info for 5 consecutive days.

• The revelation event took place in 

         an old warehouse and included  

         special effects, brand owners 

         speech, workshops and dinner.

• Mobile phones, SMS and web sites were utilized for the implementation of the game.

CHIVAS REGAL - ESTETE PARTIES

Challenge:

Create a concept that will link the Chivas brand with fashion and the glamorous lifestyle

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​Activation:

• 15 Fashion shows in premium outlets

• Creative branding

• Models and crew recruitment & coordination

• Staging

• Logistics operation management

• Total staff 18