COCA COLA EUROPEAN UNION GROUP – CIPAC ANNUAL EUROPEAN CONFERENCE

Challenge:

Provision and management of conference services and equipment. Design and execution of 2 concept events. Executive support for team building activity.

Activation:

3 days conference held at Cape Sounio premises
It was attended by 100 C.C. CIPAC higher management delegates from all EU countries
Marc Mathieu, senior vice president, Global Brand Marketing & Creative Excellence for The Coca Cola Company, attended as a guest speaker
2 theme events designed & delivered, included a Greek traditional night
Filming activity aspects were supported and facilitated

MCKINSEY & CO – FOLEGANDROS SUMMER RETREAT

Challenge:

Plan and execute a 4 days retreat in a remote island, for 120 company employees and family.

Activation:

Retreat was carried out at the island of Folegandros
Theme day events included transformation of 2 remote beach locations into private beach clubs with full scale facilities, brought, constructed and operated only for the occasion
Theme nights out, included Greek traditional night, White night party by the pool and private beach party

Several project aspects were handled as transportation and logistics, local authorities negotiations, rental and use of services from Athens and nearby islands

42 staff required for the setup and implementation of the entire operation

EUROSTYLE GROUP – JLO SHOP VISIT

Challenge:

Design and execute the visit of Jennifer Lopez at the JLo shop in Glyfada

Activation:

A fancy red carpet event was produced and implemented for Jennifer Lopez and few invited media and guests

Provided crowd management and security for the VIPs and the1500 excited fans

Handled several event aspects, as the site decoration and setup, VIPs’ accreditation system, Live radio booth setup, Jennifer Lopez photo shooting

PERNOD RICARD PROMOTIONAL CONCEPT

Challenge:

Develop a promotional concept and mechanism to communicate the new ATL in the GR market.

Activation:

Promotion concept development

Project management

Liaison with clients' customers

22 Staff force allocation

Implementation

XANTE LAUNCH EVENT

Challenge:

Execute the launch event of Swedish brand, Xante in Greece. Introduce it to a small specific target group.

Activation:

Adopted and executed a 5 day mystery interactive game.

The game intrigued 20 top

bartenders to start seeking clues

and info for 5 consecutive days.

The revelation event took place in

an old warehouse and included

special effects, brand owners

speech, workshops and dinner.

Mobile phones, SMS and web sites were utilized for the implementation of the game.

CHIVAS REGAL - ESTETE PARTIES

Challenge:

Create a concept that will link the Chivas brand with fashion and the glamorous lifestyle

Activation:

15 Fashion shows in premium outlets
Creative branding
Models and crew recruitment & coordination
Staging
Logistics operation management

Total staff 18