- Adopted and executed a 5 day mystery interactive game.
- The game intrigued 20 top
bartenders to start seeking clues
and info for 5 consecutive days.
- The revelation event took place in
an old warehouse and included
special effects, brand owners
speech, workshops and dinner.
- Mobile phones, SMS and web sites were utilized for the implementation of the game.
- Promotion concept development
- Liaison with clients' customers
- 22 Staff force allocation
Develop a promotional concept and mechanism to communicate the new ATL in the GR market.
Execute the launch event of Swedish brand, Xante in Greece. Introduce it to a small specific target group.
Design a BTL activation for PES 2008. Coordinate merchandising at POS. Plan & implement the ATL plan.
Challenge: Create a concept that will link the Chivas brand with fashion and the glamorous lifestyle
Provision and management of conference services and equipment. Design and execution of 2 concept events. Executive support for team building activity.
Plan and execute a 4 days retreat in a remote island, for 120 company employees and family.
- Retreat was carried out at the
island of Folegandros
- Theme day events included transformation of 2 remote beach locations into private beach clubs with full scale facilities, brought, constructed and operated only for the occasion
- Theme nights out, included Greek traditional night, White night party by the pool and private beach party
- Several project aspects were handled as transportation and logistics, local authorities negotiations, rental and use of services from Athens and nearby islands
- 42 staff required for the setup and implementation of the entire operation
Design and execute the visit of Jennifer Lopez at the JLo shop in Glyfada
- A fancy red carpet event was produced and implemented for Jennifer Lopez and few invited media and guests
- Provided crowd management and security for the VIPs and the1500 excited fans
- Handled several event aspects, as the site decoration and setup, VIPs’ accreditation system, Live radio booth setup, Jennifer Lopez photo shooting
PES2008 NATIONAL CHAMPIONSHIP
COCA COLA EUROPEAN UNION GROUP – CIPAC ANNUAL EUROPEAN CONFERENCE
MCKINSEY & CO – FOLEGANDROS SUMMER RETREAT 2008
EUROSTYLE GROUP – JLO SHOP VISIT
CHIVAS REGAL - ESTETE PARTIES
Corporate Events: Business Functions
- 3 days conference held at Cape
- It was attended by 100 C.C. CIPAC
higher management delegates from
all EU countries
- Marc Mathieu, senior vice president,
Global Brand Marketing & Creative
Excellence for The Coca Cola
Company, attended as a guest speaker
- 2 theme events designed & delivered, included a Greek traditional night
- Filming activity aspects were supported and facilitated
- Activation concept: 1st Greek Championship of PES 2008
- Merchandising & POS coordination
- ATL plan & media coordination
- 3400 attendees nationwide
- Models and crew recruitment
- Logistics operation management
- Venue design & setup, logistics, technology applications
- Staff recruitment & training of 32 staff members
great events don't just happen!