Activation: 
  • Adopted and executed a 5 day mystery interactive game.
  • The game intrigued 20 top 
         bartenders to start seeking clues 
         and info for 5 consecutive days.
  • The revelation event took place in 
         an old warehouse and included  
         special effects, brand owners 
         speech, workshops and dinner.
  • Mobile phones, SMS and web sites were utilized for the implementation of the game.
XANTE
Marketing: BTL programs
Activation: 
  • Promotion concept development
  • Project management
  • Liaison with clients' customers 
  • 22 Staff force allocation 
  • Implementation
Challenge: 
Develop a promotional concept and mechanism to communicate the new ATL in the GR market.
Challenge: 
Execute the launch event of Swedish brand, Xante in Greece. Introduce it to a small specific target group.
Challenge: 
Design a BTL activation for PES 2008. Coordinate merchandising at POS. Plan & implement the ATL plan.
Challenge: Create a concept that will link the Chivas brand with fashion and the glamorous lifestyle
Challenge: 
Provision and management of conference services and equipment. Design and execution of 2 concept events. Executive support for team building activity.
Challenge: 
Plan and execute a 4 days retreat in a remote island, for 120 company employees and family.
​Activation: 
  • Retreat was carried out at the 
         island of Folegandros
  • Theme day events included transformation of 2 remote beach locations into private beach clubs with full scale facilities, brought, constructed and operated only for the occasion
  • Theme nights out, included Greek traditional night, White night party by the pool and private beach party
  • Several project aspects were handled as transportation and logistics, local authorities negotiations, rental and use of services from Athens and nearby islands
  • 42 staff required for the setup and implementation of the entire operation
Challenge: 
Design and execute the visit of Jennifer Lopez at the JLo shop in Glyfada
​Activation: 
  • A fancy red carpet event was produced and implemented for Jennifer Lopez and few invited media and guests
  • Provided crowd management and security for the VIPs and the1500 excited fans
  • Handled several event aspects, as the site decoration and setup, VIPs’ accreditation system, Live radio booth setup, Jennifer Lopez photo shooting
PERNOD RICARD
PES2008 NATIONAL CHAMPIONSHIP
COCA COLA EUROPEAN UNION GROUP – CIPAC ANNUAL EUROPEAN CONFERENCE
MCKINSEY & CO – FOLEGANDROS SUMMER RETREAT 2008
EUROSTYLE GROUP – JLO SHOP VISIT
CHIVAS REGAL - ESTETE PARTIES
Corporate Events: Business Functions
​Activation: 
  • 3 days conference held at Cape 
         Sounio premises
  • It was attended by 100 C.C. CIPAC 
         higher management delegates from
         all EU countries
  • Marc Mathieu, senior vice president,
         Global Brand Marketing & Creative
         Excellence for The Coca Cola 
         Company, attended as a guest speaker
  • 2 theme events designed & delivered, included a Greek traditional night
  • Filming activity aspects were supported and facilitated 
Activation:

  • Activation concept: 1st Greek Championship of PES 2008
  • Merchandising & POS coordination
  • Call center setup
  • ATL plan & media coordination
  • 3400 attendees nationwide
Activation:
  • 15 Fashion shows in 
         premium outlets
  • Creative branding
  • Models and crew recruitment 
         & coordination
  • Staging
  • Logistics operation management
  • Total staff 18
  • Venue design & setup, logistics, technology applications
  • Staff recruitment & training of 32 staff members
great events don't just happen!
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